We balance passion with pragmatism to bring you
fast and lasting success.

Global experience brings local success.

We work where performance is under pressure - on the ground, in the dealership,
with teams seeking energy, structure and direction.

Our philosophy is to deliver value across the business. So, we roll our sleeves up and get stuck in to understand the needs and interests of the team and build momentum with the
right kind of attitudes and behaviours that shift apathy and unlock results.

We support retail teams at all levels - leadership, sales, aftersales, marketing - across car and motorcyle brands. Our team are specialists in all things two and four wheels, with numerous successful projects from new product launches to coaching and sales development events.

We build trust quickly and naturally, taking the time to understand local styles and customs,
ensuring teams get the support they need to perform - insightful, impactful and inspiring.
  • Leadership Development

    Our leadership programmes support leaders across all dealership functions.


    To further support leaders, we provide strategy consultation, mentoring and performance coaching.


    We add focus, confidence and practical insights to help leaders work with greater efficiency and deliver stronger commercial impact.

  • Team Development

    Our programmes help teams work better together - breaking down silo thinking, building trust and improving communication across departments, roles and responsibilities.


    We align teams around shared goals and values to unlock higher performance and encourage a healthier culture.


    Ideal for new, inexperienced or under-performing teams in need of fresh thinking and energy.

  • Strategic Support

    Every business needs a solid foundation to perform. We can explore stresses within your network and provide clear insights and opportunities for positive change.


    We can help you reshape and refocus - removing barriers, unlocking potential and accelerating progress.

  • Sales Energiser

    Our Sales Energiser programme delivers new skills, raises confidence and provides the strategies to attract and retain more customers with speed and ease.

  • The Customer Experience

    Our training programmes with strategic support help teams sharpen their behaviours, skills and mindset to deliver exceptional service across every customer touchpoint.

  • Global Reach

    We partner with automotive brands and franchised networks across the UK, Europe and Asia Pacific.


    Our team delivers high-impact programmes and strategic support - fast, focused and effective - across diverse languages, business cultures and commercial challenges.


    We engage quickly with clarity, energy and professionalism to drive real transformation in people and performance.

  • Sales Team Development

    Our programmes build high-performing car sales teams with sharper skills, more focus and a results-first mindset.

  • All Things Automotive

    Our team are specialists in all things automotive - from two to four wheels - motorbikes and volume, premium and sports car brands.

Auto Atai was established by Matthew Warrener FIMI, a strategic consultant and Fellow of the Institute of the Motor Industry, with over two decades of experience helping automotive brands and their retail partners turn performance ambition into practical capability.

Matthew has worked directly with global automotive groups and led consultancy programmes for premium OEMs, national sales companies and dealer networks across the UK, Europe and Asia Pacific markets. He has managed major car launches and developed learning curricula spanning sales, product and the customer experience.

Through Auto Atai, Matthew specialises in leadership mentoring, strategy, coaching and performance development. He works closely with senior stakeholders to unlock commercial clarity, build confident teams and embed capability at every layer of the business. His approach is creative, passionate and hands-on - always grounded in achieving meaningful and measurable change.

Known for bringing pace, focus and sharp thinking to complex challenges, Matthew's work is trusted when outcomes matter and time is tight.